Instructions for Direct Action Marketing
  • Cut the Mocha box top and fold in half to create a display.
    • Start in the middle, 1/4th inch from the left edge and cut up following the outline of the building, balcony, across the top of the tree, the logo and the top of the cup.
    • Cut down at a slight angle from the top of the cup to about 1/4th inch from the right edge ending at the center of the box.
    • Fold the lid in half and the building, tree, logo and cup will stand above the box.
  • Prepare the Direct Action Card.
    • Put the store name, address and phone number on the bottom blank area of the top piece. This can be done by printing the information or placing a label.
    • Put the store website in the bottom area of the bottom piece above the "Tear off below and drop in FREE drawing." You can use a label here too.
    • If you are going to print these in high gloss or laminate you will need to put labels instead of print. Also if using high gloss you will need to stick a blank white label in the space next to the name, email and phone so that the customer will be able to write on it.
    • Print the direct action card above front to back with the above information.
  • Place the Direct Action Card behind the front part of the lid of the box in the slot so the piece is "in the box".
  • Print a price label and stick it on the coffee cup on the right of the lid. Or you can write the price on the coffee cup white area.
  • Print the Direct Action Drop Envelop
    • Cut the slot in the envelop.
    • Place it on the right side of the box behind the lid next to the Direct Action Card with the FREE drawing showing above the back of the Mocha box lid.

Consignment

  1. Either consign two boxes of product to the store for $45, or tell the store, you will give them $0.50 to $1 per sale. (Sell for $1.99 and give $0.50 or sell for $2.50 and give $1.00 to the store.)
  2. Let the store know you will be sending email to the customer on the product to get them to buy from the internet.
  3. Let the store know they could have their own ecommerce if they want to maximize their income. (Check if there are any investor two box consignments.)

Download print version of instructions here.