You do NOT need to be a non profit or work with a non profit. In many cases it is easier if you are NOT a non profit. Just make sure that you are true to your word and follow all tax laws and you will be fine. If you do have or are a Non Profit it just makes some of the accounting easier. If you are NOT a non profit, keep track of the wholesale price of product, the amount over wholesale you collect and what you give to the real non profit.

WARNING – in general you do NOT sign up parents, teachers or business outlets in your MLM downline. YOU DONATE the product to them for the initial jump start inventory and they keep repurchasing from the donations. They get the donated profit and you place the volume orders in your downline to help the most people including yourself.

This project really works. We proved that anyone with ambition can put out ten (10) or more boxes a day into the community. This is sufficient to jump start your business into over 2000CV the first 30 days if you follow the steps below.

Steps to Success

1. DO NOT sign up teachers and stores in your downline. This gives YOU control of the volume orders.
2. DONATE product to stores to jump start your business. Buy whatever product you can to get started. I HIGHLY recommend ESP3 but any ESP level will work or even just your monthly autoship.
3. Find a local cause the people are really interested in.
4. Print box banners with the cause prominently displayed. See examples below. Make sure you add contact information such as the website to order from to the banner. The banner should say something like, “100% of all donated profits donated to ----------.” If you are donating through a non profit say “donated through.”
5. Cut the mocha box and print a “recommended donation of $2.50” on the box. Cut the black coffee with a recommend price of $1.25. See the display pictures.
6. Insert the banner in the BACK of the mocha box or black coffee. See the pictures.
7. Print many information cards for the product. These must have a link back to your retail or the non profit retail website. The banner will attract the customer and the information card will inform them about the product.
8. YOU place 10 boxes in your local community at businesses close to the area you are doing the fundraising. Ask the merchant something like, “Hi I am Roger and I am trying to raise money for ABC High School so that we can buy new band equipment. Would you please help out? All you need to do is display this box and any profits will be given to the school. We are only asking for donations and I will provide the product.” This is a slam duck close to get your product into the store. The merchant pays nothing and you will be drawing customers into the store while advertising they are helping the school. They are taking donations and NOT selling the product. You can get a much higher price for donations and many will give outright donations of cash.
9. YOU prepare some money to donate to the school. Make it an uneven number. $62.50 is odd enough and big enough to catch the attention of a fund raiser.
10. After you have placed about 10 boxes. You now call the local school asking for the person in charge of raising funds for the non profit. Tell them you have just started raising money to help them out and you have $62.50 to donate to them.
11. Meet with the person and give them a check with “Coffee fundraiser for -----,” on the check comment line.
12. The person in charge of the fundraiser will want to know everything about what you are doing. Tell them you placed several boxes at local merchants and asked for donations from the public. Have a box with a banner and information cards to show them.
13. When the fundraising coordinator asks what they can do to help, tell them you need people do donate some money to provide more boxes in the area and to follow up with any donations. Tell them over time people will start to buy the products and create larger incomes for the non profit.
14. Keep good records with the Consignment and Donation forms. These are used to show what products were left and what funds were collected.
15. Make a small news letter showing all the merchants that are donating to the cause. Provide that newsletter flyer to the fundraiser organization for printing and distribution. The flyer will explain the program and advertise the merchants. See the advertising brochure. If you are working with non profit collectors, make sure you put them in the newsletter too.
16. When support people join you, make sure they fill out Certification so that they know they are DONATING the profits to the organization and not making money with it. If they want to make money they can join your downline but must still agree to donate 100% of the donated profits to the non profit if they are advertising they are raising funds for the non profit.
17. Once you get one or more people on the ground really interested in helping you, hold a meeting once a week to cover strategy. Do this over a cup of coffee or lunch. Give them some of the below ideas for fundraising.
    a. Have local merchants carry the product for donations.
    b. Hold home parties.
    c. Hold trade show coffee fundraisers.
    d. Provide coffee for donations at the PTA, games and other school functions.
    e. Advertise a drawing for people providing donations at local outlets. Give away free coffee to winners along with product information.
18. Once your group matures let them know that you want to build a team of 10 people that will do what you did. Each one will purchase or raise funds for enough products to provide for 10 merchants. They will each grow their own team of 10 members.
19. Pick someone in that area that wants to take over the management of all the mini teams. By this time you have 100 merchants in a micro community and no one in that area will be able to avoid the coffee business. If you were real smart and not intending on staying in the community you would have signed up an MLM person in the area and built the business under them together.
20. Finally, duplicate the process in another area for a similar cause. Put out 10 boxes at merchants and build it to 100 merchants and transfer the management to a local person.

Your concern is volume so make sure you have agreements to replace product that is given for donations.

The main reason for the consignment and donation forms is to hold everyone responsible for products distributed so that you can have it replaced. Remember, you started the volume with your initial donation and you need to keep replacing it or the process stops and you lose your inventory.

You can use this process for as simple an approach as requesting donating off a card table on a street corner for a library sign all the way to a major fundraiser to provide thousands of boxes of coffee, cereal, toothpaste and soap to disaster victims.

If there is a cause, it will grow way faster than trying to just get everyone to buy healthy coffee even though health is a great cause.

Definition – donated profit is the difference from wholesale and the donated amount less any shipping costs. It is reasonable to have a fixed price for shipping and handling of say $2.50 a box. If you purchase one box of mocha at a time for $20 and pay shipping of $5.95 and only collect $2.50, you are not very good at business math. However, if you purchase 10 boxes at $200, pay $15 shipping and collect $25 you start to understand why there are fulfillment houses that make a lot of money just shipping. In the above example, if you had 100 stores in an area doing 10 boxes a week with the entire combined community, that is 1000 boxes and probably $1000 shipping profit which is enough to pay the people to deliver it locally.

Get innovative but do not break the law by saying you are non profit when you are not, saying you are donating and you are not even if partially, representing yourself as connected with an organization using logos etc when you do not have authority and forgetting to cover any and all tax liability. Keep good records and you can create some incredible tax deductions.