Group Mentality

All of us would like to have perfect health for ourselves and our loved ones. No one would consciously wish cancer, heart problems, old age, arthritis or other degenerative disease on anyone especially their self. A major challenge to health is stress and the major cause of stress is financial instability.

So why do people unconsciously destroy their health?

The answer is they do not know because they have been trained by others to follow the masses even when the masses are wrong. This paradox comes from group psychology. People want to be part of a group and if you are outside the group the group will do almost anything to bring you into the group.

A group can be vicious and lie to obtain their goals and the individual will easily sacrifice what they know is right just to be part of a group. As example years ago we took a car and placed it in the parking lot at a university. We then had several of our henchmen dispersed in a group of students. Suddenly one of the members of our group started to beat on the car making a variety of comments that made no logical sense. Others of our group joined in and started to beat on the car stating they agreed with the original culprit even though there was nothing to agree to. Within minutes unknowing innocents around the group started to beat on the car and all kinds of reasons were shouted for justification. Within less than 15 minutes the car was reduced to a pile of metal and broken glass not more than a few inches high.

Why is the above story important to you? Life is full of groups that each has their own agenda. If you unconsciously fall into the teachings of the group without logical thinking you will become sucked into the group because of the desire to belong. Examples of such groups are smokers, drinkers, financial personality types, political, religious, health minded right down to the status in life you are EXPECTED to belong in.

Once you are part of a group you unconsciously mimic the teachings of the group and it is difficult to break out until you become a critical thinker and use reason over emotion.

Those mimicked teachings usually come from important people in our lives. It is commonly know as "insignificant statements from significant others." I will give some examples below that specifically pertain to where I am heading the topic of this paper but I am sure you can identify hundreds more on your own.

"I am not worried about my health; I am going to die anyway." When you hear this from adults and parents you develop the attitude that health does not matter.

"Doctors do not know what they are talking about; all they want to do is sell drugs." This statement can lead to confusion and distrust. Combined with the above statement it is easy to believe your health is outside your control or NOT WORTH the time and MONEY to try to stay healthy.

"I am always broke and no matter how hard I work I will always be broke." This is a reinforcement statement made by a group to justify why they are broke. The more it is said the more they believe it.

"Only the rich can --------; do you want to be one of those snobs." This is a justification statement on why the group cannot achieve something.

"Money isn't everything." This is just a scapegoat statement to avoid falling out of the group the individual identifies with.

"Vitamins do not work." This is a statement to justify why the individual does not take vitamins and bears no truth to reality.

"I cannot afford the health products." This is a logical deduction from the lies taught above. If you are going to die anyway, the medical community does not know what they are talking about, vitamins do not work and the individual is broke then why in the world would they spend money on something they have been taught will not work?

The fact is there are many products that will most likely extend your quality of life. The trick is to realize it is true and find a way to beat the psychological group propaganda and find a way to "Spend Your Way to Health".

If you have read this far you have already overcome a major milestone. You realize you have been programmed by others that probably do not have YOUR interest in mind and you must THINK about what you see, read and hear.

The remainder of this article is to point out personality traits so you know who you are dealing with as you move through your own success. I highly recommend you read my book "Small Dreams Have No Magic, the Key to Success" to give you an insight about personalities in general and how to cope with them. The book is a success motivation adventure story for all ages.

There are three basic finical types of people. You need to understand the traits of each so you can move your life to a prosperous life.

The Poverty Mentality

These individuals were born into or fell into this position. Generally they have little cash, usually have more than one job or both partners work, they are considered the working class and their spending habits keep them where they are. You can detect this class by visiting their house. They have pictures on all the walls, trinket shelves full, all the corners have something in them, the closets are full and they often have a storage unit full of the same type of STUFF. I am not saying the house looks like junk, quit the contrary they often have the coziest house you have ever seen. They are the first to go to the bargain store or a garage sale and buy the $2 item "because it is a good deal". All their money all their life is SPENT on STUFF.

The Liability Mentality

These individuals are usually educated, have good jobs, make twice or more the income of the average American, have a house, boat, several cars, take vacations, and live an enviable lifestyle. If you look around the house it is full of expensive items, golf clubs, big screen TVs and other items of flash. They have as big a house and yard as the banker will let them live in. These people also have more credit card debt than can be imagined because all their money is spent on LIABILITIES. Liabilities are things that cost you money.

The Wealthy Mentality

These individuals are usually educated, come from wealthy families or created phenomenal success. These are the rich of society and often have several houses and business assets. If you look at their home it is usually well designed for living the lifestyle they choose. The home appears airy with lots of space. The pictures on the wall are usually collector's items. Cash items are usually investments like diamonds and stocks that can return a future profit or at a minimum hold their value. They spend their money on ASSETS. Assets are items like gum machines, mall vending booths, video stores and real-estate that will generate income. They use credit only to leverage their assets and then pay it off as soon as possible.

The next time you reach into your wallet to spend discretionary income will you buy STUFF, LIABILITY or ASSETS?

"Wait a minute!" someone is about to ask. "The people I know fit into the Poverty or Liability Mentality and have nothing left. How can I help them now?"

The answer is simple. Teach them to spend with wealth mentality. The next time they have $2 extra; instead of buying another trinket for the shelf have them pay on their credit cards. Teach them to sell the STUFF and pay off the debt. Teach them to put some aside for wealth building assets. Start with something simple that generates income, then do more of it and work their way up to real cash flow.

As example suppose a person lives on a tight budget. They have NO bank account and barely make the rent and feed the family. If they get an extra $2 they have a choice of buying a trinket, spending it on wine or purchasing an item at wholesale they can resell. Suppose they purchase the item for $2 and sell it for $4. Now they can purchase two and sell them for $8. Eventually they could turn that $2 into hundreds.

As a second example suppose you have $50 a year of extra income and you get a credit card and purchase $300 in liabilities. You will now be spending your $50 a year FOREVER on the interest. Instead of spending on a liability spend the $50 on an asset and multiply your money. If you already have the $300 debt you need to sell anything, work extra or whatever to create an asset that will start generating cash flow to pay the debt. Pay the debt as soon as possible and leverage your asset to financial freedom.

As a third example suppose you have NO extra cash. In this case you need to redirect your spending so that you purchase items that you normally purchase in a way that it creates an asset. Virtually every home based business requires you, in some form or another, to purchase inventory. You should pick a business that provides products that you normally use such as shampoo, soap, cleaners and food. These are necessity items that you always spend money on so redirecting your purchases through a business meets your qualifications. Now teach others to do the same to generate referral income and you can soon increase your purchases and generate a lifestyle.

Now you know that success is mainly a spending mentality. You need to forget the negatives group ideas about life, health and wealth and develop a wealth mentality.

Below is an example of how to spend to health even if the individual starts with nothing.

Sign up for Gano Excel and make your first qualifying purchase below:

Purchase 50PV of product on Autoship that you already use.

Your price will be about $65. During this month use ALL your product. It is important that you get two qualified customers during the month that get two customers (all on 50PV Autoship) to jump start your organization and get your money back. Make sure you get one left and right for each person including yourself.

During the second month maintain your 50 PV and help your four second level individuals get two customers each on 50PV Autoship. This helps your first two get $50 back so their products are paid.

Also add two more personal distributors that get two customers all on 50PV Autoship. If one side is growing faster than another, place these two new people on the weak side.

This should create a binary income of $50 or more to pay for the second month plus another $50 bonus to prepare the third month.

Teach your four qualified customers to get four qualified customers each so that they get their money back and start growth. You will now be building your MLM income.

Over the next few months you will need to increase your purchases so you have 100 PV. You will now purchase some other combination of products you need or want to try. You will now be able to purchase products for your health and have enough income to pay for it. Always teach your customers to each get four customers each so that they will get their product free. You will now be well under way to your financial success. (You need four successful distributors to get to the top of the company.)

As soon as possible you want to upgrade to ESP packages and preferably the ESP3. I recommend you try all the products by choosing different ones each month or use the ESP products. Continue teaching others to do the same in your organization and once they meet their health requirements you will be on your way to financial success.

You do ALL this with money you are already spending. It really is this simple and that is all you need to teach those that have nothing and want to bootstrap their self to success.

If you have the financial ability I recommend you teach the following. Purchase a ESP as soon as possible at the highest level possible. I recommend you and your family consume the product and you get out a LOT of samples. Get four customers to do the same thing within 30 days and you will receive a check to almost cover your initial costs. You have your money back and on your way to success.

Now teach this process of an ESP purchase and teaching everyone to get four customers. Duplicate this process to financial success.

Use the Holidays to Create Wealth

Interestingly the most stressful time for a person in financial trouble is Christmas. Everyone feels compelled to purchase gifts for friends and relatives. Everyone manages to stretch the extra dollars to buy the presents even if they are limited. If you use the compelled stress of Christmas to start a home based business purchasing your gifts from the company as your required inventory you can turn a negative into a positive.

Christmas or some other holiday is always rapidly approaching. Your focus should be to teach people how to build their business during the holiday seasons. Most people slow down at Christmas and it is the time of BEST opportunity. You should put on a MAJOR push prior to Thanksgiving.

Teach everyone in your Downline and remind them several times a week to purchase their Christmas products from Gano Excel. Most people have never tried the soap because the coffee is so good they never look beyond. The soap and toothpaste are EXCELLENT products that will get the attention of even the hardest headed relative almost immediately. You can give gifts from less than a dollar up to hundreds of dollars if you want including signing up and paying for that special relative or friend by placing them in the business. Make your package look good and include a price sheet of the products and an application form with a note that if they are interested in the product they can order directly and as a member at wholesale. Fold the application and price sheet so that it fits nicely hidden and non obtrusive inside the card envelope.

Order the products you need for Christmas in November and December with orders to arrive in time to give as presents. You will be qualified, give away gifts you feel compelled to give anyway and you will introduce great products to relatives that you are normally shy to approach.

For those of you that have large shopping lists or intend on purchasing more substantial gifts, then make sure you distribute your purchases in your Downline to provide qualifying credit. As example once you have reached your qualifying order then sign up a family member and order additional product in their name. Try to keep the orders to 50 CV each by increasing the number of customers. Do not forget that if you are a Leader, you need to purchase 100 PV to remain qualified for everything. Also remember to be on Autoship for Downline pay and ESP for the Fast Start bonuses.

© 2006 Roger Johnsrud All Rights Reserved

Small Dreams E-Book Available at rogersbooks.info